DANG — Financial standards that match your ambition

<20% OF SEED-STAGE STARTUPS HAVE A DEDICATED FINANCE FUNCTION 2X MORE LIKELY TO SECURE FUNDING WITH A SOLID FINANCIAL MODEL 29% OF STARTUPS FAIL DUE TO FINANCIAL MISMANAGEMENT — DEMANDSAGE 25 YEARS · EVERY SEAT AT THE TABLE <20% OF SEED-STAGE STARTUPS HAVE A DEDICATED FINANCE FUNCTION 2X MORE LIKELY TO SECURE FUNDING WITH A SOLID FINANCIAL MODEL 29% OF STARTUPS FAIL DUE TO FINANCIAL MISMANAGEMENT — DEMANDSAGE 25 YEARS · EVERY SEAT AT THE TABLE

Why financial discipline matters

The evidence. The reality. The solution.

Financial discipline is the one competitive advantage most founders leave on the table.

Without a financial partner

With DANG

29%DemandSage

Board meeting in 3 days. Scrambling to update a spreadsheet you don't fully trust. Numbers you can't fully defend.

Board meetings become a strategic advantage. Numbers you own, insights you lead with.

18%CB Insights

Investor asks about unit economics. You hesitate. The silence that follows says everything.

Walk into investor meetings as the most prepared founder in the room, answers ready.

42%WinSavvy

Raise takes 9 months. Half your time. Team loses momentum. Company suffers while you pitch.

Raise from a position of strength. Right story, right investors, right moment.

2ndDocSend 2024

Cap table error surfaces in Series A diligence. Deal delayed. Trust damaged. Avoidable.

Clean cap table, clean story you can defend. Diligence becomes confirmation, not investigation.

Track record & credentials

Quoc Phong Dang

Founder, DANG

25 years. Every seat at the table.

Most advisors have seen one side of the ecosystem. DANG turns all of them into strategic counsel — when DANG advises a founder, every one of these perspectives is in the room.

M&A Valuation Corporate Finance Capital Markets Buy & Sell Side VC Investor CFO Co-Founder

Institutional Equity Sales

DACH region — equity research sales, IPOs, placements, and investor roadshows with S&P 500 C-suite.

Investment Banking & M&A

Healthcare, financial services, consumer, automotive, industrials — audit, valuation and deal execution across sectors.

CFO & Operator

CFO of a laser / industrial startup — building the finance function from the inside, not just advising on it.

Global VC & PE Investor

GP in emerging markets — VC & private equity investor.

Startup Founder

Co-founder of an ecommerce company in Africa.

Portfolio Coaching

Hands-on coaching of 30+ portfolio companies on financial discipline, strategy and governance — as a technology fund portfolio manager.

Career history — every seat at the table

Geography — Switzerland · Europe · USA · GCC · Emerging Markets

The offer

A financial partner that grows with you.

Strategic counsel is included in every tier — never billed as an extra. Pricing is discussed on your intro call, matched to your stage and needs.

Always On

Essential

For post-seed founders building financial foundations.

Business plan review & challenge
3-statement model review
Management accounting review
Liquidity planning & monitoring
Cap table review & dilution basics
Board & investor reporting
Monthly senior strategy session

Financial discipline. Strategy included.

Fractional CFO Layer

Focus

For founders wanting Finance Director-level oversight.

All Essential services, plus:
Accountant reconciliation
External auditor liaison
Budget vs. actual variance analysis
Rolling cashflow forecast
KPI framework & dashboard
Board pack preparation

Run a tight financial operation.

Transaction Assist

Active

Includes a success fee on completion, market-standard. For founders preparing for a raise or transaction.

Capital structure & financing strategy
3-statement model full build
Scenario & sensitivity analysis
Valuation & benchmarking
Fund raise strategy end-to-end
Data room & transaction readiness
Investor targeting & longlist
Warm intro to target funds

Raise-ready. Right investors listening.

Engagements are selective — DANG works with a small number of founders at any time. Book an intro call for pricing →

Strategic financial advisory

Reporting keeps you safe. Judgment is what compounds.

Four ways DANG thinks two moves ahead — included in every engagement.

Capital Structure Strategy

Equity vs. debt vs. venture debt vs. revenue-based financing
The right instrument for the stage, not the default one
Dilution modelled before it's negotiated, not after
Founder keeps optionality; the structure stays clean

Growth Financing Strategy

How much to raise, at what valuation, from whom
When not to raise — and how to tell the board that
Sequencing rounds to the milestones that matter
Investor targeting matched to stage and story

Scenario & Runway Strategy

What changes if you miss plan by 20%
When to pull the brake versus push through
Runway decisions made before the cash forces them
Board-ready contingency plans, not after-the-fact explanations

M&A & Exit Strategy

Build vs. buy — and when the market rewards each
Acquirer conversations, positioned years in advance
Exit readiness built into the numbers from day one
A banker's read on when the market wants your story

Reporting tells you where you've been. This is what decides where you go next.

Financial discipline isn't a fundraising tool. It's what separates scaling companies from the rest.

Engagements are selective — DANG works with a small number of founders at any time. If you're preparing to raise, scale, or simply want a financial partner who's sat in every seat, let's talk.

Book an intro call Review the tiers